Where Conscious
Wer sind wir
Für jeden gekauften Artikel pflanzen wir Bäume, um Ökosysteme zu regenerieren, Kohlenstoff zu binden und in Gemeinden auf der ganzen Welt Arbeitsplätze im Pflanzenbau zu schaffen.
Unsere Vision ist eine nachhaltige, zirkuläre und interaktive Zukunft, in der Kunst, Mode und Erlebnisse positive Veränderungen und kollektives Handeln als Grundlage anregen.
Our Model: A Flywheel for Change
We are more than a brand. It's a self-sustaining ecosystem designed to redirect the flow of capital to those who deserve it most. It’s a simple, powerful cycle fueled by you:
- It Starts With You: You discover and fall in love with our thoughtfully designed, sustainable products for your home and life.
- Your Purchase Has Power: With every purchase you make, we transparently allocate 5% of the revenue to our in-house venture fund.
- We Invest in the Overlooked: Our fund invests exclusively in the game-changing, early-stage startups led by the underrepresented founders that traditional finance ignores.
- We Share the Impact: We bring you the stories of these incredible entrepreneurs. You get a front-row seat to their journey, seeing the direct impact of your purchasing power. This inspires more people to join our community, which drives more sales, funds more founders, and creates more change.
This is not charity. This is a new model for capitalism—one where your everyday choices create a powerful and virtuous cycle of opportunity and innovation.
Principle 2: We believe in the power of community and collaboration to foster impactful climate action.
Empowerment through Collaboration
Our decentralized autonomous organization (DAO) model allows our community to have a say in the decision-making process, ensuring transparency and collective responsibility. By partnering with influencers and engaging with our customers, we aim to build a strong network of climate advocates who are empowered to make a tangible difference through their purchases and participation in our initiatives. Additionally, we invest in carbon credit markets, allowing our community to support verified carbon offset projects that further enhance our collective impact.
Principle 3: We create unique, personalised experiences that connect individuals to meaningful climate action.
Personalisation with Purpose
Our products are more than just art and apparel; they are statements of personal commitment to sustainability. By offering customised NFT art and eco-friendly fashion, we provide our customers with a way to express their values and support environmental projects. Each purchase not only enhances personal style but also funds renewable energy investments and carbon credit markets, making every item a catalyst for positive change.
These principles encapsulate the essence of your business, emphasizing innovation, collaboration, and personalized impact in the fight against climate change, while also integrating the financial and environmental benefits of carbon credit markets.
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